Product & Project Planning

Product or Project planning is a tactical process focused on the execution of specific tasks, involving the definition of scope, scheduling, resource allocation, risk management, and communication strategies to achieve defined objectives within set constraints. It’s about organizing and managing the efforts to accomplish a project’s goals, ensuring that milestones are met efficiently and effectively. In contrast, product planning is strategic, emphasizing the product’s vision, market positioning, and long-term success through market research, product strategy, roadmap development, and go-to-market plans. While project planning zeroes in on the “how” and “when” of task execution, product planning centers on the “what” and “why” of the product’s existence and market fit.